爱游戏

Guoquan announced that it has completed a $300 million Series D round of financing led by Zhaoyin International and Tiantu Capital, with follow-on investment from its old shareholders. Guoquan will build upstream barriers, enter the third to sixth line consumer market, continue to deepen the supply chain to do a good job of industrial synergy, make the new family food supermarket closest to the majority of consumers living in the community, adhering to the value of “delicious but not expensive”, and become a leading brand for family food supermarket.

Founded in 2017, Guoquan is a one-stop hot pot and barbecue ingredients supermarket chain system that focuses on hot pot and barbecue ingredients, covering frozen products, fresh food, snacks, base dipping sauce, seasonal beverages, hot pot utensils, barbecue utensils and other multi-categories, and gradually advances to family ingredients. With the Internet sales platform with physical stores and supermarket delivery model, Guoquan has created a supply chain of ingredients for home kitchens, providing customers with high-quality and cost-effective ingredients directly from the origin.

Feng Weidong, the founding partner of Tiantu Capital, said, “Tiantu focuses on investment in the consumer sector and has been concerned about the trend of upgrading the consumption of household ingredients. Guoquan is very precise in cutting into the household food market through two categories: hot pot and barbecue. In the past, hot pot and barbecue were mainly for dining out, but this brand, through proper pre-processing, significantly reduces the threshold of cooking skills, allowing consumers to make their own hot pot and barbecue at home, which is delicious, inexpensive and rich in choice. This is not only the transformation of stock demand, but also the creation of incremental demand under quality supply. Also optimistic about the industry experience and strong execution of the Guoquan team.”

In 2019, Guoquan store sales grew 400% year-on-year and became profitable for the second consecutive year, ranking first in the industry in terms of growth rate and scale. And at a time when the epidemic has brought a huge impact on the restaurant industry, the differentiated positioning of Guoquan has further accelerated the business expansion of Guoquan. In the 9-month period from February to November 2020, Guoquan opened an average of 12.2 stores per day, serving 130 million users, and the total number of stores in 2020 has reached 5,000. Guoquan has completed four consecutive rounds of financing in the past year or so, with a cumulative financing amount of nearly 3 billion RMB.

In 2019, the founding team of Guoquan put forward the vision of “aspiring to become the Chinese family’s own US Foods”, wanting to be a supermarket focusing on Chinese families’ ingredients, with three kilometers as the radiation to meet people's daily hot pot and barbecue needs. Four years ago, Guoquan began to penetrate the barbecue field, and now has explored and developed over 100 kinds of barbecue ingredients and launched a smokeless barbecue grill for families.

At present, whether it is purchased in offline stores or ordered online by app, Guoquan continues to benefit consumers at 1/3 of the price of other restaurants. At the same time, more and more fresh dishes in the form of pre-sales have started to appear in the stores and app of Guoquan, covering a variety of dining scenarioses such as daily cooking, convenient fast food and casual snacks. Consumers no longer need to move around supermarkets and grocery stores for family ingredients, it can take care of it. The first fresh food factory under the shift of Guoquan has been successfully completed in Zhengzhou. From hot pot to barbecue, it officially explores the fresh food field.

In terms of products and channels, Guoquan insists on both scientific and innovative approaches to improve efficiency as the core to maintain its differentiation in the retail red sea market, to ensure the precise operation of each chain, to complete the upstream and downstream supply chain efficiency improvement with the most advanced wisdom system, this year Guoquan will continue to upgrade the digital 2.0 business, to become a true supply chain-driven technology and service of the future of new retail. This year, Guoquan will continue to upgrade its digital 2.0 business to become a true supply chain-driven technology and service company of the future new retail, completing the wisdom of the entire business.